Last week I discussed, “My Favorite Entrepreneurial Tool–Deciding My SWOT” and I received dozens of e-mails asking for examples of SWOT in my businesses.

As a reminder, SWOT is a business acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. EVERY single company, no matter what size it is, has SWOT. Success is achieved based on how you leverage this tool. And I also told you last week that I apply SWOT to my companies by:

Deciding what my acceptable weaknesses will be

Predicting the threats to my business

Capitalizing on my strengths

and seizing opportunities

So here are some concrete examples of SWOT in my businesses to help you better understand the tool. (more…)

As we head into another new and exciting year, I really want to offer you the push you need to realize your potential in 2009. One reason I get so excited this time of year is because I always feel a sense of unlimited possibilities as the new year approaches. I love the starting over and reworking of what didn’t work in my personal and professional life last year. And after years of learning and growing and accomplishing some of the many goals I have set for myself, I decided that no matter what you decide to do in and with your life, your mindset matters most.

In fact, your mindset makes or breaks your success in this life in three ways:

One—Believing in Abundance (more…)

All GIA members may create a company profile.

To have your profile created, please send the following to support@gia-connect.com:

- Logo (provide link where it is on your site or attach to e-mail)
- Description of the purpose/mission of your association or network
- Contact information
- Website URL

Join the Global Institute of Associations for a Virtual Holiday Lunch Party on December 15, 2008 at Noon (CST).

This event is free!

You are invited to attend if you are ready to network and “meet” other owners of membership-based businesses!

Call in number: 218-339-4300
Code: 1064132

Don’t miss this call! We will also let you know how to join and start using your GIA Benefits this week!

Supporting YOU,
Sheri McConnell-CEO